MercaSID and General Mills present the new Häagen-Dazs Belgian Chocolate offering

11 de September, 2026

The revamp of one of its signature flavors reflects the evolution of Häagen-Dazs within a category that continues to expand its premium offerings.

Santo Domingo, Dominican Republic – September 10, 2026 – To mark International Chocolate Day, MercaSID and General Mills—one of the leading food companies in the United States—presented the new Häagen-Dazs Belgian Chocolate to key clients and business partners. This evolution of one of the brand’s signature flavors is now crafted with 72% cacao chocolate to deliver a more intense taste experience.

The presentation took place at the Häagen-Dazs shop on Federico Geraldino Street under the theme “Chocolate, Now More Intense.” Clients, executives, and guests attended a chocolate-focused gathering featuring tastings of the new product, beverages, music, and various culinary experiences.

The launch of this innovation is part of the business relationship MercaSID has maintained with General Mills. Through this collaboration, both companies have worked to grow the presence of their brands in the Dominican market, including Häagen-Dazs, a leading international name in the premium ice cream category.

“For MercaSID, building long-term business relationships with companies like General Mills allows us to continue bringing internationally recognized brands to the Dominican market while responding to evolving consumer preferences. This new Häagen-Dazs offering reflects our commitment to keeping a brand with a significant local legacy relevant through products that combine quality, innovation, and a distinctive experience,” stated José Miguel Bonetti Du-Breil, Executive Vice President of MercaSID.

The new Belgian Chocolate formulation reflects the ongoing evolution of the Häagen-Dazs product line. The iconic flavor is now made with 72% cacao and retains its signature chocolate shards, delivering a more intense chocolate profile. “At Häagen-Dazs, we believe that enjoying ice cream goes far beyond flavor; it is a sensory experience—that small moment of pleasure we choose to gift ourselves. With Belgian Chocolate, we take that moment to the next level, offering a more intense flavor paired with the unmatched creaminess that distinguishes Häagen-Dazs. Crafted in the French Alps using carefully selected ingredients, every detail transforms a simple treat into an extraordinary moment,” stated John Serrano Anthony, Brand & Marketing Lead at General Mills.

The event was also attended by MercaSID executives Majorie Mariñez, Marianne Eckhardt, Mónica Saveri, and Ana Patricia Rodríguez, as well as Shanna Román, Mario Rodríguez, and Jezmin Navarro, representing General Mills.

With this new offering, Häagen-Dazs, General Mills, and MercaSID continue to strengthen the brand’s presence in the Dominican Republic and evolve its product portfolio, remaining committed to quality, innovation, and a distinctive consumer experience.