Evian celebrates its 200th anniversary by connecting tradition, well-being, and new experiences
26 de October, 2026
The natural mineral water brand commemorates its bicentennial under the theme “200 Years Young,” while also marking two decades of presence in the Dominican market in partnership with MercaSID. Santo Domingo, Dominican Republic — Two centuries after its first bottling, the brand celebrates 200 years of history with the launch of its global campaign, “200 Years Young,” in the Dominican Republic. This initiative frames youth as an attitude toward life—independent of chronological age—and links the brand’s legacy to a contemporary vision of well-being, culture, and everyday experiences. This international anniversary coincides with a significant milestone for the Dominican market: 20 years of collaboration with MercaSID, the company responsible for representing and distributing the brand in the country since 2006. This partnership has supported Evian’s evolution within the local market, helping to position it across consumer segments linked to gastronomy, the hospitality industry, and premium experiences. “Tonight holds a very special meaning for us. We have had the privilege of working with Evian in the Dominican Republic for twenty years, bringing it to supermarkets, hotels, restaurants, and the tables of Dominican families. Evian was born 200 years ago in the French Alps, in a town that bears its name. Yet, we do not focus solely on the past, because Evian lives in the present. It is a brand with two centuries of global history that remains forever young,” stated Ana Rodríguez, Category Manager for the Evian brand at MercaSID. The “200 Years Young” campaign revisits the brand’s “Live Young” philosophy, which encourages living with curiosity, optimism, and an openness to new experiences. With this initiative, Evian celebrates its history while looking toward the future, blending its heritage with efforts that resonate with diverse generations and lifestyles. As part of this global celebration, the brand is introducing limited-edition bottles—including a collaboration with artist Jeff Koons—alongside various activations centered on sports, gastronomy, and culture. In the Dominican Republic, this launch serves as an opportunity to bring the commemoration closer to local consumers. Over the past two decades, the brand has firmly established its presence in the Dominican market, particularly in settings where product quality, the consumer experience, and attention to detail are core to the value proposition. Celebrating both anniversaries together reinforces a long-standing commercial partnership, bridging Evian’s international legacy with MercaSID’s deep market expertise and distribution capabilities. About the Evian Brand The story begins in 1826 in Évian-les-Bains, a French town located on the shores of Lake Geneva, at the foot of the Alps. Since its inception, the brand has been defined by its natural mineral water, sourced from this very region. The water undergoes a natural, 15-year journey through glacial rock formations, during which it acquires its unique mineral composition. This natural process, combined with the protection of its source, is central to Evian’s identity—the very story the brand celebrates during its bicentennial. Two hundred years later, the brand’s core offering remains rooted in this origin, characterized by a blend of tradition and nature, and a vision centered on vitality and the experience of living life to the fullest.
