The British multinational Diageo reaffirmed its confidence in the Dominican market, which today represents nearly 40% of its sales in the Caribbean and Central America. The company has highlighted the importance of its commercial partner MercaSID for the positioning of the Dominican Republic as a reference in the region, being a strategic pillar for its regional growth, with an outstanding performance in the premium beverage category.
This important celebration was attended by Debra Crew, CEO of Diageo, who visited us for the first time to support, in the framework of the 10th anniversary, the successful alliance with MercaSID, a collaboration that has transformed the landscape of beverage consumption in the country and consolidated the island as a regional benchmark.
“In the Dominican Republic, we not only sell products, but we become part of the people’s story. We will continue to support this market, promoting initiatives that generate a positive impact and strengthen our bond with the community hand in hand with our commercial partner MercaSID,” said Debra Crew, CEO of Diageo.
For her part, Ligia Bonetti, executive president of Grupo SID, emphasized: “This visit is a reaffirmation of our mutual commitment and a common long-term vision. At Grupo SID, we believe that great alliances are built on shared purpose and courageous decisions. We are ready to continue growing, innovating and leading, together with you, in a rapidly evolving market that demands more responsibility, creativity and passion”.
Thanks to the alliance with MercaSID, Diageo has a portfolio of highly recognized global brands, including Johnnie Walker, Buchanan’s, Old Parr, Smirnoff, Don Julio and Baileys, all with a strong presence in the Dominican market.
While José Miguel Bonetti, executive vice president of Grupo SID, emphasized: “Our business has octupled since its inception, however, it is not only about numbers, we have left footprints in our society, promoting responsible consumption, making the industry more competitive and promoting a development that impacts everyone. Because we know that the true legacy is not only measured in sales, but in the positive impact we leave on our people and their environment.
An important moment of this meeting was the recognition that Debra Crew, CEO of Diageo, gave to Ligia Bonetti, executive president of Grupo SID and Jose Miguel Bonetti Du-Breil, executive vice president of MercaSID, for their dedication and commitment, reinforcing Diageo’s link with the business group and the region, highlighting the key role played by the Dominican Republic and Latin America in its growth strategy, driven by innovation, resilience and diversity.
Álvaro Cárdenas, Diageo’s president for Latin America and the Caribbean, also highlighted the importance of the local market: “The Dominican Republic is a fundamental pillar for Diageo in Latin America and the Caribbean. We began our history in this market 23 years ago, and today it represents close to 40% of our sales in the Caribbean and Central America. It is a key country for our growth, and we deeply value the trust and preference of Dominican consumers.”
Beyond the commercial side, the company has been an active presence in Dominican social development. Its Smashed educational program has impacted more than 200,000 young people in responsible alcohol consumption. Learning for Life has provided training to close to 10,000 people, prioritizing women and vulnerable communities. In sustainability, we have recycled more than 630 tons of glass, and implemented the use of reusable packaging with ecoSPIRITS to reduce our environmental footprint.
With a decade of shared success, Diageo and MercaSID look to the future with a renewed commitment to quality, sustainability and social development.
DIAGEO is one of the world’s leading premium spirits companies, with a diverse and recognized portfolio that includes iconic brands such as Johnnie Walker, Guinness, Tanqueray, Smirnoff, Baileys, Don Julio and Buchanan’s, among many others. Present in more than 180 countries, the company combines a strong heritage with constant innovation, leading the industry in sustainability, responsibility and diversity. Through its “Celebrate life, every day, everywhere” approach, DIAGEO seeks to create a positive impact in the communities where it operates, promoting responsible consumption and committing to sustainable practices throughout its value chain.
| NUTRA SIN LACTOSA 125 G |
| NUTRA SIN LACTOSA 400 G |
| NUTRA SIN LACTOSA POUCH 1800 G |
3 Presentaciones
The Dominican Basketball Federation (Fedombal) recognized the Executive Vice President of MercaSID, José Miguel Bonetti Du-breil for his significant contributions to the development and growth of the discipline in the country. The tribute took place during the celebration of the Annual Ordinary General Assembly of Associations of Fedombal, the highest body of Dominican basketball.
In a solemn ceremony held at the Training Court of the National Minibasketball House, located in the Juan Pablo Duarte Olympic Center, the engineer Rafael Uribe, president of Fedombal, presented a commemorative plaque to Bonetti Dubreil on behalf of the Board of Directors of the entity and of the 31 of the 32 provincial associations present at the assembly.
During the presentation, Uribe highlighted the fundamental role of José Miguel Bonetti Dubreil as a “major player in the promotion of Dominican professional basketball”. He highlighted his work in promoting the sustainability of the National Basketball League (LNB), where he played an executive role with the Leones de Santo Domingo franchise.
The Fedombal president also underscored Bonetti Dubreil’s valuable contribution to the international positioning of the national senior men’s basketball team. During the period in which the South Gate company managed the tricolor squad, it was possible to integrate high quality players and renowned coaches from the National Basketball Association (NBA) and college basketball, raising the competitive level of the Dominican team.
Fedombal’s Annual Ordinary General Assembly of Associations brought together representatives of the main basketball organizations at the national level, reaffirming the federation’s commitment to strengthening and promoting the sport throughout the Dominican Republic.
About the Dominican Basketball Federation (Fedombal)
The Dominican Basketball Federation (Fedombal) is the governing body of basketball in the Dominican Republic. Its mission is to promote, organize and develop basketball in all its categories, ensuring compliance with international rules and regulations and promoting sports values in Dominican society.
The Dominican Association of Exporters (Adoexpo) distinguished companies that in the last year stood out for their outstanding performance in the national productive sector. They are distinguished for their sustainable growth, innovation in their processes and expansion into new international markets.
MercaSID was awarded as the “Great Exporter”. This recognition highlights its performance and significant contribution in the field of exports. Roberto Bonetti Pastoriza, Corporate Vice President of Investments and Exports, was present along with other executives of Grupo SID.
MercaSID actively participated in Grupo SID’s Reforestation Day 2024, an initiative that also had the support of Induspalma and Induveca 🌱💚 collaborators.
On this occasion, we joined forces to plant more than 5,000 seedlings of cocoa, oak and other native species in Monte Plata. This action reaffirms our commitment to environmental conservation and the fight against climate change, contributing to the increase of forested areas in our country.
During the event, we had the presence of the General Manager of Induspalma, Ana Bonetti, who highlighted the importance of these initiatives to promote a culture of sustainability and environmental commitment within the organization 🤝🌿.
Beyond the planting of trees, the event aimed to strengthen environmental awareness among our employees, demonstrating that every effort adds up to care for our environment.
At Grupo SID, we believe in the power of concrete actions to generate a positive impact. Therefore, we will continue to promote initiatives that drive sustainable development and motivate more people to be part of the change ♻️🌍.
MercaSID has been recognized by Kimberly-Clark by being selected to be part of its exclusive “Distributor of the Future” program, an initiative that drives growth and innovation in the brand’s distribution network regionally.
Out of a total of 294 distributors in Latin America, only 10 companies were chosen to participate in this program, and MercaSID is proud to be among them. This distinction highlights our commitment, performance and leadership in the market, consolidating us as one of Kimberly-Clark’s main commercial partners in the region.
Through this initiative, we will receive specialized workshops and strategic training, with the objective of strengthening our capabilities and continuing to innovate in our work as distributors.
At MercaSID, we remain committed to growth and excellence, reaffirming our commitment to quality and service in order to always offer the best to our customers and consumers.
MercaSID continues to innovate to offer quality products and greater convenience to its consumers. This week, in a special meeting with our sales team, we announced the new presentation of Margarina Dorina, a practical format that does not require refrigeration and will be available in grocery stores throughout the country.
With this launch, we seek to make Margarina Dorina even more accessible and portable, facilitating its use anytime, anywhere. This innovation responds to the needs of our consumers, who will now be able to enjoy the same quality and flavor in a more versatile presentation.
At MercaSID, we remain committed to the continuous improvement of our products, betting on solutions that provide greater convenience without compromising the excellence that characterizes us.
