MercaSID and the Guatemalan industry La Popular join forces to bring personal and home care brands to the Dominican market
16 de October, 2024
MercaSID, a company of the business conglomerate Grupo SID, announced today a strategic alliance with the renowned Guatemalan company Industria La Popular, for the exclusive distribution of new personal and home care brands in the Dominican Republic. This agreement strengthens the product offering of the company that has established itself as a benchmark in the mass consumer products industry in the Dominican Republic, expanding its portfolio with innovative and quality solutions that respond to the daily needs of Dominican families. Through this alliance, NeutroSkin, DK12 and Jabonito toilet soaps will reach the Dominican market, each designed to offer a superior personal care experience at very competitive prices. In addition, Zagas dishwasher and Ultra Klin detergent, products that stand out for their efficiency in cleaning and home care, will be introduced. Each of them aims to make life more pleasurable by offering truly unforgettable sensory experiences. They also reflect the commitment of both companies to provide safe, affordable products that make consumers’ lives easier and more comfortable. José Miguel Bonetti Du-Breil, Executive Vice President of MercaSID said: “We are very excited to announce this alliance with La Popular, which not only strengthens our product portfolio, but also reaffirms our commitment to offer innovative and affordable solutions to Dominican families. He added that “with the arrival of these new brands, we are better positioned to meet the daily needs of our consumers, ensuring that each product not only meets the highest standards, but also improves the quality of life of those who use them. This collaboration is one more step in our mission to create well-being and value in the Dominican market. Estuardo Mejía Yancos, General Manager of Industria La Popular, said: “This alliance with MercaSID is an important milestone for the company, as it allows us to introduce our presence in the Dominican market and bring our brands to a wider audience. We are proud to present products that have been designed to meet consumers’ expectations of quality and efficiency. We seek not only to enrich the daily lives of Dominican families, but also to foster long-term relationships of trust in the region. Together, we can offer a consumer experience that resonates with the community’s values and needs. The alliance between MercaSID and Industria La Popular goes beyond a commercial expansion; it is a joint effort to integrate high quality products with sustainable practices that respect the environment. Both companies share a vision of the future that is aligned with the Sustainable Development Goals (SDGs), so this collaboration seeks not only to meet the needs of consumers, but also to contribute to a cleaner and more sustainable environment. This new alliance adds to MercaSID’s portfolio of commercial partners, which includes partnerships with renowned international brands such as Flora Group, DIAGEO, Kimberly-Clark, Henkel, General Mills, Hershey’s, WK Kellogg’s Co, Danone, Cervecería Centro Americana, among others. These strategic relationships have allowed MercaSID to bring prestigious products to Dominican homes. About MercaSID MercaSID is the leading company in the production and distribution of oils, edible fats and cereals, as well as in the distribution of leading brands worldwide in the family care, food and beverage categories. Family-owned company based in Central America, founded in 1920. It produces and markets high-quality, high-value products for the markets it serves in the home care, personal care, cosmetics, raw materials, packaging materials, and maquilas categories.
