MercaSID Celebrates the Launch of Barceló NOW, a Proposition that Connects Innovation and Dominican Essence

4 de November, 2025

Santo Domingo, Dominican Republic. MercaSID was part of the development and presentation of Barceló NOW, a new offering that arrives on the market with a modern and dynamic vision, inviting consumers to enjoy the present and celebrate Dominican essence.
Behind this launch was the work of a team committed to creating an experience capable of connecting with new consumption occasions, without losing sight of the attributes that form part of the brand’s identity and history.

The presentation of Barceló NOW represented an opportunity to highlight the value of innovation and the ability to continue evolving in accordance with new trends and consumer preferences.

For MercaSID, being part of this process reflects the commitment of its teams to developing relevant proposals, built on creativity, collaboration, and a vision focused on generating memorable experiences. Every detail of the launch was designed to project a contemporary offering, while maintaining a close connection to the flavor, joy, and spirit that characterize the Dominican Republic.

With Barceló NOW, MercaSID continues to support initiatives that seek to connect brands and consumers through authentic, innovative experiences aligned with the new dynamics of the market.